Creature is a 24 piece jewellery collection founded by animal lover, Lucy Watson, in 2013. Involved in a number of activities for the prevention of cruelty to animals, including a few global PETA campaigns, Lucy wanted to create a brand that stayed true to her ideals and allowed people to share her passion for animals through creating a quality jewellery brand embracing a number of different, interlinked inspirations.
The collection is made from bronze and is plated in silver and 24 carat gold plated, hand crafted in the UK. It features a range of products, including Tiger Teeth Earrings, Snake Fang Ring, and Lucy’s favourite, Shark Jaw Earrings. This impressive first collection is Lucy’s first entrepreneurial venture, commenting;
I wanted to invest my time into a brand that I truly believed in. It was really important for me to feel passionately about this project, as I am committed to making it a successful range, that I will endeavour to work on for the foreseeable future. I have always been an animal lover, and I thought it was the perfect way to bridge the gap between fashion and animals, making high quality, affordable jewellery, inspired by something I am legitimately interested in.
The range launched exclusively at CreatureJewellery.com in March 2014, and has a number of exciting expansion plans that will be announced later in the year.