Inspired by her childhood memories growing up on a farm, Lucy Watson launched her first ever jewellery range, Creature Jewellery, in 2014.

“I approach things with a creative mind and am constantly thinking of new ideas”

Speaking at the time of launch, Lucy said:

“I have been planning Creature for over a year now. It was tough to start up and I re-did the designs over and over, to get them absolutely the way I had imagined. I have always been an animal lover, and I thought it was the perfect way to bridge the gap between fashion and animals, making high quality, affordable jewellery, inspired by something I am legitimately interested in.”

In 2015 Lucy created the Zodiac range of bracelets and earrings which was inspired from her passion for individuality.